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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-03-13</lastmod>
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      <image:title>Features - A La Carte Media Consulting Expands Leadership Team With Two New Owners YahoO Finance, October 2023</image:title>
      <image:caption>“A La Carte Media Consulting, a media consultancy, is thrilled to announce a significant expansion with the addition of two new owners. This exciting development marks a pivotal moment in the company's growth…” For full article, click HERE</image:caption>
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      <image:title>Features - 20 Tactics local companies can use to win loyal customers Forbes, June 2023</image:title>
      <image:caption>“Demonstrating community is key! Tactics will vary by industry, but local publications and vehicles—such as radio with talent integration, print, events, sports and more—are effective ways to gain visibility when audiences are in the community mindset…” For full article, click HERE</image:caption>
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      <image:title>Features - Three Questions for Ethan Krupp ’12 and Sammy Pepper ’11 October, 2023</image:title>
      <image:caption>“J-School alums Ethan Krupp (BA’12) and Sammy Pepper (BA’11) are proof that J-School Badgers are better together.” Full story HERE</image:caption>
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      <image:title>Features - Leaving the Corporate World to Start Your Own Business? Don’t Forget Your Network!</image:title>
      <image:caption>“I never aspired to be a business owner. I spent nearly 15 years working at large media agencies and loved the comradery, travel, growth opportunities, and fast, but grueling pace. I am a people pleaser, so working in a corporate structure was a great fit for me…” For the full article, click HERE</image:caption>
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      <image:title>Features - 16 Creative ways to leverage unique visuals in campaigns and online Forbes, June 2023</image:title>
      <image:caption>“Digitally rooted effects such as 360-degree images or AI-generated visuals are so cool, but I really love using physical elements on traditional channels such as out-of-home ads to make a big statement…” For full article, click HERE</image:caption>
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      <image:title>Features - 14 Expert Insights On B2B Campaigns Becoming More Like B2C Forbes, January 2024</image:title>
      <image:caption>“Adopting B2C elements within B2B campaigns can humanize a brand, making it more engaging and relatable…” For the full article, Click HERE</image:caption>
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      <image:title>Features - 19 Agency Leaders’ Top Platforms For Reaching Top-Of-Funnel Audiences Forbes, October 2023</image:title>
      <image:caption>“The best platform for reaching top-of-funnel audiences is really dependent on who you are trying to reach and what you are trying to achieve…” For the full article, click HERE</image:caption>
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    <loc>https://www.alacartemediaconsulting.com/meet-the-team</loc>
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    <lastmod>2025-09-12</lastmod>
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      <image:title>Meet the Team - ETHAN KRUPP, Co-FoUNDER</image:title>
      <image:caption>PROFESSIONAL DETAILS Ethan has worked in the marketing and content space for 11 years, working both brand side and agency side. He was one of the first 10 employees for two consumer-tech startups where he oversaw initial marketing and launch plans. He has worked for companies in Tech, e-Commerce, Healthcare, and Real Estate among others. His specialty is in analytics, ad management and the synthesis of paid and organic strategy. HUMAN DETAILS Ethan lives in Chicago with his wife, daughter, and dog Midge. He promises not to check the Cubs score during a meeting with you, even if he wants to. He thinks Letterboxd is the best social media network.</image:caption>
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      <image:title>Meet the Team - Jeff fosdick, senior managing consultant</image:title>
      <image:caption>PROFESSIONAL DETAILS Jeff has covered nearly every corner of the media industry in his 20 years in the biz. He began his career on the investment side before shifting into planning mid-career. In addition to his agency experience, Jeff also spent several years running the media team of a large National retailer. He loves the adrenaline rush from negotiating, so our clients can always be confident they will have the best rates. HUMAN DETAILS Jeff loves dogs and sometimes cats, reading (he’s mastered walking a dog while reading a hardback at the same time. It’s all in the forearms). He also enjoys old people candy (cinnamon disks and butterscotch for life) and exploring the city.</image:caption>
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      <image:title>Meet the Team - Sammy Pepper, Co-Founder</image:title>
      <image:caption>PROFESSIONAL DETAILS Sammy is a digital strategist with 12 years of experience working directly with brands primarily in the healthcare, food &amp; beverage and retail space. She is an expert in social and search platforms, with a focus on leveraging research-based consumer insights to optimize performance. Sammy is trained in design thinking via the Creative Problem Solving Institute (CPSI). She has strong agency background and worked at heavy hitters Edelman and 360i. HUMAN DETAILS Sammy lives in New Jersey with her husband, three children and dog. She loves exploring outside, cooking and reading. She will never turn down a game of Scrabble.</image:caption>
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      <image:title>Meet the Team - Christa chavez, CEO</image:title>
      <image:caption>PROFESSIONAL DETAILS Christa has nearly 15 years of experience at the top media agencies in the industry, including; OMD, Havas, and Razorfish. She has worked on blue chip clients across the QSR, Retail, Telecom, Education, CPG, and Travel verticals. Her experience spans the full funnel, from branding to direct response campaigns . Her background is integrated planning, but she has a soft spot for digital which is where her career began. Multicultural and regional planning are two of her specialties. HUMAN DETAILS Christa lives in Chicago with her husband, and daughter, Olive. She is a big time vinyl junkie (600+ records and counting)! She also loves travel, pizza, reality TV, and seasonal candy .</image:caption>
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