Higher Education

OBJECTIVE: Drive quality graduate applications through ads on Meta, TikTok, and Google

STRATEGY:

  • Develop a more sophisticated infrastructure and revamp tagging and attribution strategy

  • Rebuilt campaigns on Google, Meta, and TikTok to optimize for applications submitted

RESULTS:

  • 2X increase in applications for grad programs

  • 50% decrease in cost/application year over year

Coffee Chain

GOAL: Increase sales in low performing locations

STRATEGY: Hone in on out of home advertising to target neighborhood hubs and commuters

RESULT:

  • 12.9% More sales YoY for ad supported stores

  • $40K in added value media impressions due to over-delivery

Consulting (B2B)

OBJECTIVE: Reach decision makers and executives within key industry verticals

  • Drive site traffic

  • Drive leads

STRATEGY:

  • Target decision makers across key business properties

  • Leverage blend of standard display and larger format formats to drive stronger engagement and visibility

    • Focus on mix of general business and industry specific publications

  • Included custom content, editorial/sponsorships, and newsletters in addition to display

  • Biddable channels including paid social (LinkedIn, Meta) and search

RESULTS:

  • Exceeded lead goal by 12%

  • Exceeded site traffic goal by 25%

Retail (Cannabis)

OBJECTIVE: Increase in-store and online orders in IL market

STRATEGY: Leverage blend of outdoor and programmatic display to scale sales online and in dispensaries

  • Blend of high visibility boards on key corridors, directionals and competitive conquesting

  • Outdoor advertising (OOH)-- billboards (static, digital) and posters

  • Apply online and offline data to programmatic to build and engage with three key segments new customers, win back, and switcher audiences

RESULTS:

  • Digital improved from a 1.5X ROAS to 4X ROAS

  • OOH drove 15K incremental visits

Consumer Technology

OBJECTIVE: Drive efficient downloads of connected home app

STRATEGY: Leaned into algorithmic bidding audiences in order to better utilize all platforms.

  • Focused efforts on influencer/UGC based creative strategies that scaled

  • Invested in platforms that delivered scalable results – particularly Meta, TikTok, and Reddit

RESULTS:

  • App installs scaled efficiently

Financial Services (B2B)

OBJECTIVE: Educate loan professionals (Mortgage lenders specifically targeting titles related to loan officers/originators) through multi-channel content distribution plan

  • Site traffic +document download

STRATEGY:

  • Reach nice audience through a blend of digital channels

  • Prioritize professional social platform over more general ones to ensure we are minimizing waste

  • Align with top industry publication to leverage credibility and distribute content via email, display and native content

  • Programmatic video partner will provide reach and allow us to layer 3P data to reach loan officers across multiple screens and a blend of ad formats

  • Use data driven mobile partner to drive site traffic and engagement

  • Incorporate mix of ad formats to achieve both awareness and engagement goals

  • Leverage tactics to drive efficient site traffic

  • Incorporate ad formats to allow users to easily download job aids and view content in-ad to reduce friction

RESULTS:

  • Successfully drove site traffic and efficient downloads